Luxe Fest,

About the event

Luxe Fest 2025 is a energetic , daytime lifestyle and music experience curated for Gauteng’s trendsetters, creatives, and young professionals. It’s where good music meets street culture, food, fashion, and local entrepreneurs all in one electric outdoor space.

From live DJ sets to buzzing food stalls and local brands representing bold street style, Luxe Fest is more than just a market, it’s a start of a movement. With an expected crowd of 200+ dynamic, social, and adventurous festival lovers, this is the perfect space for Monster Energy to be front and center.

We’re seeking a brand partner who thrives on bold vibes, street authenticity, and youth engagement, and Monster Energy fits that vibe perfectly. Whether it’s through high-impact branding, product sampling, or an adrenaline-fueled activation zone, Luxe Fest offers the energy and culture Monster is known for.

Let’s amplify the experience together all powered by Monster Energy.

Event name: Luxe Fest 2025

Date: Saturday, 6 September 2025

Time: 12 PM – 9 PM

Venue: 3 James Road, Fairleads, Benoni

Instagram: @lluxe_fest 

Why should you sponsor?

1. Direct Access to a Youthful, Engaged Audience

Luxe Fest brings together a vibrant mix of young adults, lifestyle lovers, entrepreneurs, and working professionals all active on social media and highly engaged in music, fashion, and culture. This is your brand’s chance to connect directly with real people who influence trends and spending in their communities.

2. Authentic Brand Exposure in a High-Energy Setting

Your brand won’t just be seen it will be experienced. Luxe Fest offers immersive ways to showcase your logo, products, and personality through activations, visuals, giveaways, and live shoutouts, all in a fun, memorable setting.

3. Affordable, Community-Driven Marketing

Unlike traditional advertising, Luxe Fest delivers value for money. Sponsoring our event supports a grassroots lifestyle movement that uplifts local vendors, creatives, and small businesses, aligning your brand with real impact and positive vibes.

4. Customizable Sponsorship Packages

Whether you’re a large brand or a small business, we’ll tailor a package that meets your goals, from logo placement and social media mentions to onsite visibility and direct engagement with festival goers.

5. Be Part of Something Growing

This is just the beginning. Luxe Fest is designed to grow into one of Gauteng’s standout lifestyle events. Early sponsors will earn premium positioning, long term recognition, and priority for future partnerships.

Benedict Matjabela

I’m Benedict Matjabela. A driven, creative individual with a deep passion for people, music, and local culture. Luxe Fest is my first event, but it’s built on years of observing what makes great experiences stand out: good vibes, good food, and genuine connection.

 

I started Luxe Fest because I saw a gap. There are so many talented vendors, DJs, and young creatives in our community who deserve a platform to shine. I’ve always believed in creating space for bringing people together and encouraging others to grow, and this event is my way of bringing that vision to life.

 

While this is my first event, I’ve put my heart, time, and resources into making sure Luxe Fest is something special and with the right partners and sponsors, it will be a success that grows year after year.

Contact the Organizer Contact the Organizer